How do you disclose ads, and do you need an influencer license, in the United Kingdom?
The ASA requires sponsored content to be labeled at the start with #ad, #advert or "Paid Partnership". UK rules are stricter than the US FTC in some respects.
More for the United Kingdom: Getting paid · Taxes for creators · Filming & photo permits · Drone rules · Copyright · Visas for creators
Sponsored post rules in other countries: United States · France · Germany · United Arab Emirates · Saudi Arabia · India · Canada · Australia
Last verified October 6, 2026 by Terrell Groggins. Rules change: check the official source before you shoot or post. This is not legal advice.